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Research papers

Program quality evaluation

This paper explains how a new standardized Norm-based television program Quality evaluation Index (NQI) research method has been formulated and utilized to assess television program quality and research in Korea.Traditionally audience rating has been...

Catalogue: WM3 2007
Authors: Heung Chul Lee, Dong Hoon Ma, Tae Kyung Lee
June 3, 2007
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Citation

Lee, Ma and Lee (2007a, June 03). Program quality evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/program-quality-evaluation